Oakley - Asian Fit Glasses

I laughed, cringed and scratched my head when I saw this sign displayed at the Oakey store. I've heard about some folks who are offended by the term Asian Fit and others who are simply thankful that there's a new industry sensitivity toward differing facial bone structures. Apparently the Asian Fit has been around for years and my own dad boasts of how much he's benefitted from the frame option. Perhaps the term Alternative Fit would be a more race neutral term and would allow for growth in sunglass model designs for other non-white, non-Asian bone structures.